$1 Insurance Leads.
Nationwide.
Generated By You,
Owned By You.
The Giveaway Funnel helps insurance agents generate their own leads for around $1 each — instead of paying $25+ per exclusive lead to a vendor who sells that same lead to four other agents.
4,000+ giveaway campaigns launched
Gift Card
The Success of the Giveaway Funnel Has Been Featured In...
Do You Want to Pay $1 for a Lead… or $25+?
Every lead — no matter what you paid for it — went through the same process. They saw an offer online and filled out a form. The only difference is what it cost you, and whether you're the first call they get or the fifth.
With the Giveaway Funnel, you run a simple prize giveaway ad on Facebook. People enter with their name, phone, and email. They answer qualifying questions you choose. And they land in YOUR account — nobody else's.
Around $1 Per Lead
We recommend starting at just $10/day in ad spend. At that budget, agents typically see 7–10 leads per day — about 300 leads in a 30-day campaign.
Nationwide Targeting
Run your ads anywhere in the country. Target by age, location, income, and net worth.
No Special Ads Category
Giveaway ads aren't restricted by Meta's special ads category the way insurance ads are — so you keep full targeting control that insurance advertisers lose.
“I've only been doing this since Friday and I already have 126 leads with 11 pre-qualified that want a free life insurance quote.”
One Funnel. Every Insurance Product You Sell.
The Giveaway Funnel isn't limited to one line of business. You pick the prize and the qualifying questions, so the leads fit YOUR book. Agents are using it to generate leads for:
Want 64-year-olds for Medicare? Homeowners for mortgage protection? Affluent clients for annuities? Your targeting and your qualifying questions filter for exactly who you want.
Now Here's What We Won't Hide From You
These are not high-intent leads. Nobody entered your giveaway because they woke up wanting insurance. They entered because they want to win a prize.
That's WHY they cost $1 instead of $25+.
Here's the reality: giveaway leads convert when the follow-up is fast, consistent, and personal. Agents who call and text their leads quickly write policies. Agents who let leads sit for two days waste their money.
- Cheap, nationwide, fully-owned insurance leads: yes
- People ready to buy insurance today: no
- A system that converts them anyway: that's the next section
The Follow-Up System Is Already Built. You Just Turn It On.
Every Giveaway Funnel comes pre-loaded with the automation that turns prize-hunters into booked appointments.
AI That Talks to Every Lead
The AI inside Agent CRM has real conversations with every prospect who enters your Giveaway Funnel — answering questions, following up, and booking appointments while you're on the phone with clients. 300 leads is no longer overwhelming. It's a pipeline.
Speed-to-Lead in 30 Seconds
ScheduleBot engages new leads as fast as 30 seconds after they enter. You're the first contact, every time.
Instant Lead Notifications
Get notified the moment someone enters your giveaway. Optional trigger instantly connects them to your phone.
8-Step Email Nurture
Every lead enters an automated email sequence that builds know, like, and trust — no writing required.
Embedded Calendar Page
Your booking calendar sits right on the giveaway thank-you page, so hot leads can book themselves immediately.
Phone Script + Role Play Videos
A proven phone script for giveaway leads, plus role play videos so you can watch exactly how to run the call — including training from an agent who sets roughly 12 appointments per day with his funnel.
“The giveaway funnel is amazing! I had leads within an hour of launch and in the past three days I have over 100 leads — people are replying to the texts and emails before I get a chance to reach out!”
Everything Included — And You Own It
- 6 different Giveaway Funnels imported into your account
- Proven Facebook ad images and ad copy, ready to launch
- Pre-loaded email nurture campaign
- Full ads training for your own ads manager (start at $10/day)
- Automation setup done for you
- Phone script with role play videos
- Follow-up and sales training from successful agents
- AI conversations + ScheduleBot speed-to-lead
“My husband and I write 14–20 policies a week using the Giveaway Funnel. We ran a Mercedes-Benz Club giveaway and received all high-dollar clients — several were millionaires who we ended up getting good annuities out of. We were skeptical, but it has worked wonders.”
The Giveaway Funnel Lives on Agent CRM Pro. Here's What Else Does.
Pro isn't just a bigger plan. It's a team helping you run your marketing.
Done-With-You Ad Launch
Our team helps you launch your giveaway ads so your first campaign goes live right — no guessing in Ads Manager.
Ad Reviews
Get your ads reviewed by our team so you fix what's leaking money before you scale spend.
Increasing Conversions Call
A dedicated call focused on one thing: turning more of your leads into booked appointments.
Mastermind with Alex
Regular mastermind sessions with Alex Branning and other producing agents — see what's working across 10,000+ agents.
AgentAI Tools
CloseBot holds real conversations with your giveaway leads and ScheduleBot books the appointments — your AI team working every lead that enters.
Priority Support
Live human support to keep your campaigns and automations running.
“Yesterday was the best day I've had in over 30 years. I made $14,000 in commissions that will be paid over the next 4 months. The email campaigns were responsible for keeping my services in front of my contacts consistently.”
From Signup to Leads in 3 Steps
Go Pro
Join Agent CRM Pro and get the Giveaway Funnel imported into your account.
Launch With Our Help
Pick your prize, approve your funnel and ads, and launch with our team's guidance at just $10/day to start.
Work the Leads
Your AI and automation fire instantly. You call, text, and book appointments with the script and role play videos as your guide.
Real Agents. Real Results.
“I will vouch for this system. It works! If you have a decent follow up system, you can't lose money. It's nearly impossible.”
“The experience was more than I could have asked for. I have a lot of prospects to call. Thank you!”
“Last week's call was worth a year's membership fees and then some. I only wish I had started years ago!”
Frequently Asked Questions
Are these leads really only about $1 each?+
Yes. With our recommended starting budget of $10/day in ad spend, agents typically generate 7–10 leads per day. Your exact cost per lead varies by market, prize, and targeting.
What kind of insurance leads can I generate?+
Whatever you sell: final expense, mortgage protection, life, health/ACA, Medicare, annuities, IULs, P&C, and group benefits. Your prize, targeting, and qualifying questions shape who enters.
Are giveaway leads good leads?+
They're low-intent leads at a low price. They entered to win a prize, not to buy insurance. The agents who win with this system follow up fast and consistently — and the AI and automation do most of that for you.
How do I follow up with 300 leads?+
You don't do it alone. The AI inside Agent CRM has conversations with every lead that enters — answering questions, nurturing, and booking appointments — and you get a phone script with role play videos for the calls you take personally.
Do I need to be a Facebook ads expert?+
No. We give you the exact ad images and copy, plus training and help launching from your own ads manager. We recommend starting at just $10/day.
Can I target my ideal client?+
Yes. Because giveaway ads aren't in Meta's special ads category, you can target by age, location, income, and net worth.
300 Insurance Leads a Month Is Sitting Behind One Campaign.
Get the Giveaway Funnel, the AI follow-up, and the Pro team behind you — or schedule a call and we'll walk you through exactly how it works.