Generate Exclusive Insurance Leads for About $1–$3 Each—Without Buying Shared Vendor Lists
Agent CRM Pro gives you ready-to-launch giveaway funnels, proven ad creative, automated follow-up, AI-powered lead conversations and live campaign support—so every lead enters your own Agent CRM account and your follow-up begins immediately.
Advertising spend and giveaway prize costs are separate. Results vary by market, prize, targeting, creative and follow-up.
4,000+ Giveaway Funnel campaigns launched through Agent CRM.
The Success of the Giveaway Funnel Has Been Featured In...
Everything You Need to Launch Your Giveaway Campaign
Stop piecing together landing pages, ads, automations and follow-up tools on your own. Agent CRM Pro gives you the campaign assets, technology, training and support needed to launch and manage your Giveaway Funnel.
- Six customizable Giveaway Funnel templates
- Proven advertising creative and copy
- Automated email and SMS follow-up
- AI-powered lead conversations
- AI appointment-booking support
- Lead notification workflows
- Campaign launch assistance
- Advertisement reviews and optimization guidance
- Phone scripts and role-play training
- Agent CRM pipelines, calendars and contact management
Your advertising budget and giveaway prize are separate, giving you control over how much you invest in each campaign.
How the Giveaway Funnel Works
Launch Your Giveaway
Choose the insurance market, audience, prize and campaign template that fit your business. Agent CRM Pro gives you the pages, advertisements and launch support needed to get started.
Generate Leads You Control
Consumers enter the giveaway through your campaign. Their information is added directly to your Agent CRM account instead of being resold to multiple insurance agents.
Start the Follow-Up Automatically
Agent CRM immediately begins your email, text and AI-powered follow-up while notifying you that a new lead has entered the campaign.
Turn Conversations Into Appointments
Your team follows up by phone while the automation and AI continue nurturing leads, answering basic questions and helping qualified prospects schedule appointments.
The system does not replace your sales process. It helps you generate more opportunities and follow up consistently.
The Honest Truth About Giveaway Leads
Giveaway leads are different from traditional quote-request leads.
Most people enter because they are interested in the prize—not because they woke up planning to speak with an insurance agent. That is why these leads can often be generated at a much lower cost.
The opportunity comes from the qualifying questions, database ownership and follow-up process. When someone enters, Agent CRM helps you identify potential insurance needs, begin a conversation and nurture the relationship over time.
These leads require consistent follow-up. They should not be treated as guaranteed appointments, policies or commissions.
This Campaign Is a Strong Fit If:
- You are willing to call and follow up with leads
- You want to build a database that your business owns
- You understand that affordable leads may require nurturing
- You are prepared to test different prizes, audiences and advertisements
- You plan to use Agent CRM's automation, AI and support
- You can maintain a reasonable daily advertising budget
This Campaign May Not Be a Good Fit If:
- You expect every entrant to request an immediate insurance quote
- You are not willing to contact or nurture leads
- You expect guaranteed policies or commissions
- You do not want to test or optimize your campaign
- You are looking for a completely managed advertising agency
5–10 New Leads Every Day, Sorted Into Three Buckets
Let's assume you're giving away a $100 Outback gift card — our most popular and best-performing giveaway. A typical campaign can generate around ten leads per day (roughly 300 per month), shown only to the audience matching your ideal prospect profile. Every lead lands in one of three buckets:
They want the gift card
No current interest in your product or service. Nurture them in your database with automated follow-up — needs change over time.
They want the gift card + are curious
Interested in your product, but haven't started researching options yet. These are ideal candidates for education-based follow-up.
They want the gift card + are shopping
Actively researching your product or service right now. Call these leads first — they're ready to have a real conversation.
Everyone who enters wants the gift card — if they didn't, they wouldn't try to win it. Your job as the agent is simple: call the leads that come in and see how you can serve them. When you have real conversations with 5–10 new prospects every day who fit your ideal profile and are anticipating your call, you create the conditions to grow your book of business.
Lead volume estimates are illustrative and depend on your budget, market, prize, targeting and creative. Individual results will vary.
Stop Paying Premium Prices for Shared Vendor Leads
Traditional lead vendors may sell the same consumer information to several agents, creating an immediate race to make contact.
With the Giveaway Funnel, your campaign generates contacts directly into your own Agent CRM account. You control the campaign, the follow-up process and the database you build. Agent CRM does not resell the lead generated through your campaign.
Traditional Shared Leads
- Often sold to multiple agents
- Higher cost per lead
- Limited control over the consumer experience
- Little or no control over how the lead was generated
- Requires immediate competition with other agents
Your Giveaway Funnel Leads
- Generated through your own campaign
- Added directly to your Agent CRM account
- Not resold by Agent CRM to other agents
- Supported by automated email and text follow-up
- Builds a long-term database for future campaigns
Flexible Giveaway-Based Campaign Targeting
Because the advertisement focuses on a consumer giveaway rather than directly promoting an insurance quote, agents may have access to different audience options than they would with a traditional insurance advertisement.
Available targeting options and Special Ad Category requirements can vary based on the campaign, account, location and current Meta policies.
Agent CRM Pro provides campaign guidance to help you configure your advertisements appropriately.
Meta advertising policies and targeting options may change. Agents are responsible for ensuring that their campaigns comply with applicable platform rules and insurance advertising requirements.
Use the Giveaway Funnel Across Multiple Insurance Markets
The campaign can be customized around the products and audiences your insurance business serves.
The giveaway prize, qualifying questions, follow-up messages and appointment process can be adapted to match the selected product and target audience.
Follow Up While the Lead Is Still Paying Attention
Low-cost leads become valuable when the follow-up is fast and consistent.
When a consumer enters your Giveaway Funnel, Agent CRM can immediately begin the follow-up process through automated email, SMS and AI-powered conversations.
- Notify your team when a new lead enters
- Send an immediate confirmation message
- Ask qualifying questions
- Continue follow-up through email and text
- Respond to common questions
- Direct qualified prospects toward your calendar
- Organize each lead inside the appropriate pipeline
- Continue nurturing leads who are not ready immediately
Automation helps create more conversations, but agents should still call their leads and use a structured sales process.
Results From Insurance Agents Using the Giveaway Funnel
Campaign results vary, but insurance agents have used the Giveaway Funnel to generate affordable leads, build their databases, schedule appointments and create new sales opportunities.
“I've only been doing this since Friday and I already have 126 leads with 11 pre-qualified that want a free life insurance quote.”
“The giveaway funnel is amazing! I had leads within an hour of launch and in the past three days I have over 100 leads — people are replying to the texts and emails before I get a chance to reach out!”
“My husband and I write 14–20 policies a week. We found the survey questions to be the secret. We ran a Mercedes-Benz Club giveaway and received all high-dollar clients from that. Several were millionaires who we ended up getting good annuities out of. All about how you go about it. We were skeptical too, but it has worked wonders.”
“Yesterday was the best day I've had in over 30 years. I made $14,000 in commissions that will be paid over the next 4 months. The email campaigns were responsible for keeping my services in front of my contacts consistently.”
“I will vouch for this system. It works! If you have a decent follow up system you can't lose money. It's nearly impossible. I saw 7x ROI… it works!”
“Last week's call was worth a year's membership fees and then some. I only wish I had started years ago!”
Individual results vary. Lead costs and sales outcomes depend on factors including the market, audience, prize, advertising budget, creative, targeting, response speed, follow-up process and sales ability. Agent CRM does not guarantee leads, appointments, policies, commissions or income.
Get the Giveaway Funnel With Agent CRM Pro
Agent CRM Pro combines the Giveaway Funnel with the CRM, automation, AI, training and campaign support needed to launch and improve the system.
Included
- Agent CRM platform access
- Six Giveaway Funnel templates
- Advertising creative and copy
- Automated email and text follow-up
- AI-powered lead conversations
- Appointment-booking support
- Campaign launch assistance
- Advertisement reviews
- Conversion support
- Scripts and sales training
Not Included
- Meta advertising spend
- Giveaway prize costs
- Fully managed advertising services
- Guaranteed leads, appointments, policies or commissions
Start with a manageable advertising budget and increase it after the campaign begins producing consistent results.
Frequently Asked Questions
How much do Giveaway Funnel leads cost?+
Many campaigns generate leads in the approximately $1–$3 range, but costs vary by market, audience, prize, advertisement, location and competition. No specific lead cost is guaranteed.
Are these leads exclusive?+
The leads generated through your campaign are added directly to your Agent CRM account and are not resold by Agent CRM to other insurance agents. However, Agent CRM cannot guarantee that a consumer has never entered another campaign or requested information elsewhere.
Are these people actively looking for insurance?+
Not always. Most consumers initially enter because they are interested in the giveaway prize. The campaign's qualifying questions and follow-up process help identify people who may also have an insurance need. Consistent phone, text and email follow-up is essential.
How much should I spend on advertising?+
Many agents begin with approximately $10 per day while testing their campaign. The appropriate budget depends on the market, audience and business goals. Advertising spend is paid directly to the advertising platform and is separate from the Agent CRM Pro subscription.
What targeting options are available?+
Available geographic, demographic and interest-based targeting options depend on the campaign, advertising account and current Meta policies. Agent CRM Pro provides guidance to help you configure the campaign appropriately.
Is the campaign fully managed for me?+
No. Agent CRM Pro is a done-with-you system. We provide the campaign templates, technology, training, automation and support, but the agent remains responsible for the advertising budget, prize, campaign decisions and sales follow-up.
What types of insurance can I promote?+
The Giveaway Funnel can be customized for multiple insurance markets, including Medicare, final expense, life insurance, ACA, annuities, IUL, mortgage protection and other products. The campaign messaging and qualifying questions should be adjusted for the selected market.
Do you guarantee sales?+
No. Agent CRM does not guarantee leads, appointments, policies, commissions or income. Results depend on the campaign setup, market, budget, targeting, follow-up and the agent's sales process.
Ready to Build Your Own Exclusive Lead Campaign?
Get the Giveaway Funnel, automation, AI follow-up, campaign templates and live support through Agent CRM Pro.
Launch a campaign that builds your database instead of forcing you to repeatedly purchase shared lead lists.
Advertising spend and prize costs are separate. Results vary.
